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Jun212014

Why Am I Getting Traffic but No Diving Reservations?

BlogBy Jonathan RoweJune 21, 2014Leave a comment

Web traffic is a funny thing. You can get loads of traffic and get no results and you can get very few visitors and get several conversions. There are a few different things that come into play with this. Please hang in there with me as I try to walk you through some of this…

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May242014
scuba tourism

Alternative Ideas To Advertise Your Dive Shop

BlogBy Jonathan RoweMay 24, 2014Leave a comment

Alternative Ideas To Advertise Your Dive Shop Advertising and marketing your dive shop doesn’t have to take place on billboards, newspaper ads, tv commercials, or even through SEO campaigns (however, for my sake I hope you don’t abandon these). There are all kinds of things you can do that will bring some attention to your…

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May142014

Is Your SEO Deal Too Good To Be True?

BlogBy Jonathan RoweMay 14, 2014Leave a comment

One thing I dislike about the business of online marketing is that amount of garbage that is sold to honest business people who are looking to do the right thing. There is always someone who is lurking in the shadows, one google search away, that has a deal that is one better than the previous.…

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Apr302014
facebook ad tips

Advertising On Facebook

BlogBy Jonathan RoweApril 30, 2014Leave a comment

Dive Shops Advertising on Facebook We all know that facebook is a great way to get traffic. If you are just consistent with your posting, have some great photos, are engaging with your audience base, and do everything right, you will get loads of free traffic. This is obviously great traffic. In the scuba diving tourism…

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Apr262014
google analytics for scuba

Importance of Analyzing Your Traffic

BlogBy Jonathan RoweApril 26, 2014Leave a comment

Analyzing The Traffic To Your Scuba Diving Website Something that scuba shops tend to overlook when they are reviewing their business is the effectiveness of their website. Websites can be an invaluable tool to converting visitors on the web into customers at your dive shop. It should be obvious that understanding what these visitors are…

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Apr112014

Buying Cheap Links

BlogBy Jonathan RoweApril 11, 2014Leave a comment

Link Building For Dive Shops: Should I Buy Bulk Links If you have done even the slightest research into search engine optimization you are probably aware that a big part of increasing your pages rankings in search results is centered around back links. That is links on other sites that point to your domain. If…

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Apr82014

Increasing the Time Spent On A Page

BlogBy Jonathan RoweApril 8, 2014Leave a comment

In the SEO community it is quite a well known fact that search engines such as google use the average time a visitor spends on a page to help determine where that page will rank in search engine results. It only makes sense. Google, Bing, Yahoo and others want to ensure that it’s users are…

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Apr52014

Sell Your Destination and the Diving

BlogBy Jonathan RoweApril 5, 2014Leave a comment

THE IMPORTANCE OF PROMOTING AN AREA AS WELL AS THE DIVING It is easy for dive company owners to forget about the bigger picture when advertising their shop and services. The dives offered in a particular area are without a doubt the main point of interest for any potential customers, and dive conditions, potential wildlife sightings and…

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Apr32014

Should I Pay To Be In Directories?

BlogBy Jonathan RoweApril 3, 2014Leave a comment

Are Paid Scuba Diving Directories Worth It? The internet is full of diving sites and directories and places wanting your advertising dollars. It would be impossible to do ad campaigns at every one of them. I will walk you through the process of how I advise my clients as to whether they should be advertising…

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Apr22014

Managing Your Dive Shops Reputation Online

BlogBy Jonathan RoweApril 2, 2014Leave a comment

One thing I like to do on all of the websites I make for dive shops is include an easy to see link to the shops tripadvisor page. I usually do this through a widget like you can see half way down the front page on this site I made for Rangiroa Plongee and how I…

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