Web traffic is a funny thing. You can get loads of traffic and get no results and you can get very few visitors and get several conversions. There are a few different things that come into play with this. Please hang in there with me as I try to walk you through some of this…
DetailsAlternative Ideas To Advertise Your Dive Shop Advertising and marketing your dive shop doesn’t have to take place on billboards, newspaper ads, tv commercials, or even through SEO campaigns (however, for my sake I hope you don’t abandon these). There are all kinds of things you can do that will bring some attention to your…
DetailsOne thing I dislike about the business of online marketing is that amount of garbage that is sold to honest business people who are looking to do the right thing. There is always someone who is lurking in the shadows, one google search away, that has a deal that is one better than the previous.…
DetailsDive Shops Advertising on Facebook We all know that facebook is a great way to get traffic. If you are just consistent with your posting, have some great photos, are engaging with your audience base, and do everything right, you will get loads of free traffic. This is obviously great traffic. In the scuba diving tourism…
DetailsAnalyzing The Traffic To Your Scuba Diving Website Something that scuba shops tend to overlook when they are reviewing their business is the effectiveness of their website. Websites can be an invaluable tool to converting visitors on the web into customers at your dive shop. It should be obvious that understanding what these visitors are…
DetailsLink Building For Dive Shops: Should I Buy Bulk Links If you have done even the slightest research into search engine optimization you are probably aware that a big part of increasing your pages rankings in search results is centered around back links. That is links on other sites that point to your domain. If…
DetailsIn the SEO community it is quite a well known fact that search engines such as google use the average time a visitor spends on a page to help determine where that page will rank in search engine results. It only makes sense. Google, Bing, Yahoo and others want to ensure that it’s users are…
DetailsTHE IMPORTANCE OF PROMOTING AN AREA AS WELL AS THE DIVING It is easy for dive company owners to forget about the bigger picture when advertising their shop and services. The dives offered in a particular area are without a doubt the main point of interest for any potential customers, and dive conditions, potential wildlife sightings and…
DetailsAre Paid Scuba Diving Directories Worth It? The internet is full of diving sites and directories and places wanting your advertising dollars. It would be impossible to do ad campaigns at every one of them. I will walk you through the process of how I advise my clients as to whether they should be advertising…
DetailsOne thing I like to do on all of the websites I make for dive shops is include an easy to see link to the shops tripadvisor page. I usually do this through a widget like you can see half way down the front page on this site I made for Rangiroa Plongee and how I…
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