Motivation From Zanzibar!

This might seem very odd for a web designer and marketer, but this website has really fallen quite dormant for an extended period of time. I have not posted any new material in almost 2 years! I always preach to all of my clients about the importance of posting new original content, but a call…

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A Scuba Diver’s Guide To Overcoming Seasickness

A Scuba Diver’s Guide To Overcoming Seasickness Being seasick has got to be one of the most miserable, unpleasant feelings imaginable; and unfortunately, it’s a condition that most divers will experience at least once. For some, seasickness is such a regular occurrence that it seriously impacts upon their enjoyment of diving- after all, there’s nothing…

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The Problem With Just Looking At Bounce Rates

This week I had a very interesting question posed by a customer which lead to some reflection on the stat that is used all the time in the web analytics world, the bounce rate. For those of you who may not be familiar with the term “bounce rate”, it simply refers to the percentage of…

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Common Myths About WordPress

Some Common Myths Surrounding WordPress When handling requests from potential customers I always get the same request. The customer wants a custom website. They want everything customized for their business and their business only. When I inform customers that I use wordpress to make almost every single one of my sites I quite often get…

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Are You Getting the Most Out Of Your Facebook Ads?

Facebook Ads for Dive Shops Facebook groups are something that a lot of scuba dive shops understand is very important for improving their business, staying in touch with customers, increasing sales, increasing the value of their business, encouraging their customers to leave reviews on sites such as TripAdvisor, and more. Facebook is an incredibly useful…

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Scuba Marketing Survey

As part of our ongoing mission to improve dive shops online marketing efforts we have developed a quick survey that will go a long way in helping us understand dive shops current views on online marketing, where they are currently spending their marketing budgets, and what we can do to help these dive shops improve…

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When Is The Best Time To Start An SEO Campaign?

The other day I was doing some landscaping (tree transplanting) work around my place here in Nova Scotia, Canada. I know some people who are very knowledgeable about gardening and trees and all that type of stuff so I decided to consult them. I asked if it was ok to transplant trees in the fall…

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Scuba Hiring Techniques | Are Looks Important?

Asking For A Photograph With Job Applications I recently read a post on a facebook group that I follow called “Dive Jobs Worldwide” where the poster was complaining and calling to action other industry professionals regarding the common practice in the diving world to ask for a photo when people are applying for a job. It…

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