In today’s digital landscape, having a website is essential for businesses like dive centres to establish an online presence and attract customers. While WordPress is a popular platform for website creation, hosting your own WordPress website may not be the most viable option. In this article, we will explore the potential challenges of self-hosting a WordPress website for your dive centre and discuss the benefits of outsourcing this task to a professional hosting service.
- Technical Expertise: Creating and managing a website requires technical expertise. While WordPress is user-friendly, hosting your own website involves dealing with server configurations, security updates, and troubleshooting technical issues. Unless you have dedicated IT staff or the necessary skills yourself, maintaining a self-hosted WordPress website can be a daunting and time-consuming task.
- Security Concerns: Website security is a critical aspect that cannot be overlooked. When you host your own WordPress website, you assume the responsibility of securing it. This includes implementing security measures, such as regular backups, strong passwords, and reliable firewalls. Failure to properly secure your website can leave it vulnerable to hackers, malware, and other cyber threats. By relying on a professional hosting service, you can benefit from their expertise in ensuring the security of your website.
- Server Downtime and Performance: Hosting your own WordPress website means managing the server on which it runs. Inadequate hosting or poor server maintenance can result in frequent downtime and slow loading times, negatively impacting user experience. This could discourage potential customers from exploring your dive centre’s offerings. Professional hosting services offer robust server infrastructure, ensuring optimal website performance and minimal downtime.
- Scalability and Flexibility: As your dive centre grows, you may need to expand your website’s capabilities to accommodate increased traffic and evolving business needs. Self-hosted WordPress websites may face limitations in terms of scalability and flexibility. Professional hosting services often offer various plans and options that allow you to scale up resources or customize your hosting environment as per your requirements. This flexibility is crucial for adapting to the changing demands of your business.
- Cost Savings with Developer Tools and Plugins: One of the advantages of outsourcing your WordPress website hosting is the access to developer tools and plugins offered by hosting providers. These tools can enhance the functionality and design of your website, often at no additional cost. Purchasing these tools individually can be expensive, making the bundled options provided by hosting services a cost-effective solution for your dive centre. For example, to buy on your own, Gravity Forms costs between $59 – $259 per year depending on the addons you require. WPMU Premium Plugins cost $19 p/month on their own. WPML runs you $99 per year. Scuba Dive Marketing clients have access to all of these tools/ plugins in their $20 per month hosting plan.
- Avoiding Budget Shared Hosting Plans: While cost is a factor to consider, it is crucial to avoid budget shared hosting plans when outsourcing your WordPress website hosting. Shared hosting plans, although cheaper, can lead to performance issues due to the limited resources allocated to your website. The slow loading times and potential downtime associated with these plans can result in a poor user experience and negatively impact your dive centre’s online reputation. You may also be sharing a server with some very shady websites which could end up getting black listed or banned. At Scuba Dive Marketing we operate on a dedicated server which only hosts sites which we build and are confident in the content being placed upon them.
Hosting your own WordPress website may seem appealing, but the technical complexities, security risks, server performance issues, scalability limitations, and time and cost considerations make it a challenging task for many dive centres. By outsourcing your website hosting to a company such as Scuba Dive Marketing, you can ensure a secure, high-performing website while saving time and resources. Additionally, taking advantage of bundled developer tools and plugins can further enhance your website’s functionality without incurring additional expenses. By making an informed decision to outsource, you can focus on what truly matters – promoting your dive centre’s offerings and providing an exceptional online experience to your target audience.