THE IMPORTANCE OF PROMOTING AN AREA AS WELL AS THE DIVING It is easy for dive company owners to forget about the bigger picture when advertising their shop and services. The dives offered in a particular area are without a doubt the main point of interest for any potential customers, and dive conditions, potential wildlife sightings and…
DetailsAre Paid Scuba Diving Directories Worth It? The internet is full of diving sites and directories and places wanting your advertising dollars. It would be impossible to do ad campaigns at every one of them. I will walk you through the process of how I advise my clients as to whether they should be advertising…
DetailsOne thing I like to do on all of the websites I make for dive shops is include an easy to see link to the shops tripadvisor page. I usually do this through a widget like you can see half way down the front page on this site I made for Rangiroa Plongee and how I…
DetailsSearch Engine Optimization For Dive Shops One question I always get (and understandably so) when I start a search engine optimization job for a client is, “how long until I start seeing results?” The answer to this is not the same for all dive shops and it isn’t 100% predictable. There are several things which…
DetailsThe first thing that you are doing when starting a website is picking your domain name. What I always find funny about businesses of all sorts is that they pick domain names which are of very little value to them as far as searches are concerned. An example of this is with a dive shop…
DetailsI was fortunate enough to work out a deal with another dive shop this week. The dive shop is RangiroaPlongee which is located on the beautiful island of Rangiroa which is an atoll (technically) in the French Polynesian region of the South Pacific ocean. This area is best known for its shark dives which are…
DetailsWhat Are Your Goals When You Post On Social Media? There are a few different things you may be looking to do when you post on sites such as facebook or twitter. In terms of scuba shops I think the main goals you should have are to keep in touch with past customers and to…
DetailsWeb Design For Scuba Diving Shops Having a properly made website is important for any business, however, for a scuba dive shop it is even more important. There are two key areas that I am going to look at. The first being the customer experience on the site. That is what we will look at…
DetailsSince starting this site I have been watching other similar type sites and trying to pick up on the good things which are being done and improve on some other things. One of the sites I try to watch is NewScubaMarketing.com. It’s a site where the owner (Nick Bostic) seems to tell it like it…
DetailsThe first shop that got us started in this venture is none other than Rocket Frog Divers in Costa Rica. The site of where I did my divemaster internship program, Rocket Frog Divers had a website which was not giving off the right image. It was a shop that was far more advanced than any…
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