Link Building For Dive Shops: Should I Buy Bulk Links
If you have done even the slightest research into search engine optimization you are probably aware that a big part of increasing your pages rankings in search results is centered around back links. That is links on other sites that point to your domain. If you google where you can buy links you will come up with a whole range of options that can get you thousands of links for only a few dollars. Sounds fantastic doesn’t it? You can pick the anchor text, they give a wide variety of types of links (social, blog posts, comments, etc). It all sounds fantastic. The problem is, you are dealing with google, bing, and yahoo who employ some of the smartest people in the world to ensure that people find relevant pages when they are searching on their search engines. If it was really as simple as buying 10,000 links for$10 and getting your page one ranking can you imagine all of the crap you would find at the top of search engines? The algorythms that these search engines employ are incredibly complex and can certainly factor in that these are crap links coming from non-relevant pages that have been purchased for next to nothing. There has actually been a trend that has begun called “negative seo” where competitors will buy these type of links for their competitors so that google and other search engines will infact punish these pages for having these sort of links pointing at their pages. Google and yahoo have now realized that this was happening and wasn’t fair, so now you are more likely to just get absolutely no change from purchasing these type of links.
When you are doing a real SEO campaign for a dive shop there are no shortcuts. You really have to put the work in and do it the right way to achieve any results. You have to get links from other businesses in the area, have links on other industry related sites (in this case scuba sites). Guest posting on other scuba sites, getting in all of the diving directories possible, getting in local travel sites and directories, commenting with your url in local news and blogs, getting links and mentions in pages such as wikipedia and different travel sites, gaining social bookmarks, likes, shares, all help. Writing and submitting press release style stories to legitimate pages who will publish your stories and include a link, will help, and including links from your site to other worth while and legitimate sites that are useful to your pages visitors will also help. All of these things in conjunction with great content, photos, videos, and a well designed site will achieve search engine success.
In closing, if you try to shortcut the system, you may see short term results but there is next to no chance that the folks at google or yahoo will not catch on to the continuous schemes that these link marketers are coming out with. There is a right way of doing things that will always work. It may take a few months to see results, but when you do they will last and continue to improve if you continue putting in the work!