Get Involved With Our Scuba Cooperative Program
A while back, I sent out an email with some information regarding a new offering we have been working on. The idea behind it isn’t all that complex. Why recreate the wheel every time you make a new ecommerce website for a different customer. That email and the conversations which followed with different dive shops lead us to rethink and refine the model to come to where we are now.
We recognize that your dive shop is going to want to incorporate your own branding, image, photos, text, course offerings, etc. There are certain amounts of your website which are, and will always be custom to your website.
Where the big amount of time and money to be saved by this co-operative approach is with retail products. In our industry basically all manufacturers now are utilizing the MAP pricing standards. This means that a set of Atomic fins on website A is going to have the exact same photos, description, pricing, etc as the same set of fins on website B. No difference. How ridiculous is it then that there are literally hundreds of web developers across the US or Canada (like ourselves) who are all taking the time to create these product pages, update photos, update pricing etc. That is a lot of wasted time, effort, and money.
What we are suggesting is that you join our co-operative and become part of a new way of marketing your dive shop. We will do all of the work per product line and split the cost 5 ways a the end of each month. What this means is that you are paying $7 per hour for work done to your products on your website rather than our normal rate of $35USD per hour. Right now we only have 2 ecommerce clients who we are working with in the US so we are taking the short end of the stick and making $14 per hour. When more shops sign up, hopefully we will reach our goal of 5 and hopefully keep going.
We also offer social media management, article writing, and also organize travel for some of our customers. Combining group trips between dive shops to ensure minimum numbers are met and also to maximize comps and fill empty spaces is another service we are offering to dive shops.
If you are at all interested, I would be happy to answer any of your questions or have a discussion via phone or email. Please leave your information below and we will arrange a time to speak!
Thanks so much,