New Dive Shop Announced In Costa Rica
This isn’t a normal new website announcement. This one means quite a bit more to us. We take a lot of pride in our customers and helping them grow and be successful. My wife and I have been involved with a dive shop in Costa Rica for coming up on 5 years now. Rocket Frog Divers is the first dive shop I made a website for. They are responsible for much of our success and we have certainly helped with much of theirs.
How We Got Involved With Rocket Frog
When my third son was born, we took advantage of parental leave that is offered here in Canada to take some time off from my then full time job as a youth worker for kids who have been placed under the care of the province. I have always loved scuba diving and was looking for a bit of adventure. We traveled to Costa Rica with our 3 sons where I began the adventure of becoming a divemaster with a shop I found by fluke on facebook.
During this awesome 3 month internship the owner of the dive shop and myself had many discussions on how I found them, what was wrong with their current website, how useless the internet was to him (they hadn’t received a single booking off of their website).
He was skeptical that a new website would do any different than his current site and he didn’t want to spend money when the current site wasn’t generating any business. We decided to work out a deal where I would build them a website do all of the search engine optimization work, and help with all aspects of marketing their shop. In return I would get a percentage of all reservations which the website produced.
I finished up my internship and had already built a nice looking website for them at that time. When I returned back to Canada I made it my mission to rank that website and bring tons of traffic. I spent literally hundreds of hours building links for the site, writing articles, and learning all about search engine optimization. The result was that in a few short months they went from never having received a single booking off of their site to having their boat full on many days, which eventually lead to them purchasing a second boat, then a third boat, a fourth boat, and now almost 5 years later a brand new dive shop. I am a firm believer that a good website can’t build a dive shop or business but a bad one can certainly ruin one. The dive shop has to offer a great service to the customer in order for the business to grow. Rocket Frog did this from the very start and they have certainly been rewarded for the work they have done and the growth they have achieved.
This second location, which offers scuba diving in Playa Flamingo, Costa Rica, is located in a beautiful resort property which and will open them up to a completely new sector of vacationers in Costa Rica in the Tamarindo, Flamingo and Conchal areas. Being in a resort will also allow them to complete many more DSDs and courses then their current business in Playas del Coco.
It’s also great to announce that I also have organized my first group trip to Costa Rica (shameless plug) to dive with Rocket Frog which will be next September 1-8th. This trip is from a retail store I work with in Arizona but is certainly open to anyone who wishes to join! This will hopefully be the first of many such trips that we will arrange to visit Costa Rica and hopefully soon also many of the other shops which we work with around the world!
Building relationships and building businesses is what makes owning Scuba Dive Marketing fun for us. Getting to travel and enjoy an activity as fun as scuba diving is really just icing on the cake!
