Dive Shops Advertising on Facebook We all know that facebook is a great way to get traffic. If you are just consistent with your posting, have some great photos, are engaging with your audience base, and do everything right, you will get loads of free traffic. This is obviously great traffic. In the scuba diving tourism…
DetailsAnalyzing The Traffic To Your Scuba Diving Website Something that scuba shops tend to overlook when they are reviewing their business is the effectiveness of their website. Websites can be an invaluable tool to converting visitors on the web into customers at your dive shop. It should be obvious that understanding what these visitors are…
DetailsLink Building For Dive Shops: Should I Buy Bulk Links If you have done even the slightest research into search engine optimization you are probably aware that a big part of increasing your pages rankings in search results is centered around back links. That is links on other sites that point to your domain. If…
DetailsTHE IMPORTANCE OF PROMOTING AN AREA AS WELL AS THE DIVING It is easy for dive company owners to forget about the bigger picture when advertising their shop and services. The dives offered in a particular area are without a doubt the main point of interest for any potential customers, and dive conditions, potential wildlife sightings and…
DetailsAre Paid Scuba Diving Directories Worth It? The internet is full of diving sites and directories and places wanting your advertising dollars. It would be impossible to do ad campaigns at every one of them. I will walk you through the process of how I advise my clients as to whether they should be advertising…
DetailsOne thing I like to do on all of the websites I make for dive shops is include an easy to see link to the shops tripadvisor page. I usually do this through a widget like you can see half way down the front page on this site I made for Rangiroa Plongee and how I…
DetailsSearch Engine Optimization For Dive Shops One question I always get (and understandably so) when I start a search engine optimization job for a client is, “how long until I start seeing results?” The answer to this is not the same for all dive shops and it isn’t 100% predictable. There are several things which…
DetailsThe first thing that you are doing when starting a website is picking your domain name. What I always find funny about businesses of all sorts is that they pick domain names which are of very little value to them as far as searches are concerned. An example of this is with a dive shop…
DetailsWhat Are Your Goals When You Post On Social Media? There are a few different things you may be looking to do when you post on sites such as facebook or twitter. In terms of scuba shops I think the main goals you should have are to keep in touch with past customers and to…
DetailsWeb Design For Scuba Diving Shops Having a properly made website is important for any business, however, for a scuba dive shop it is even more important. There are two key areas that I am going to look at. The first being the customer experience on the site. That is what we will look at…
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