Analyzing The Traffic To Your Scuba Diving Website Something that scuba shops tend to overlook when they are reviewing their business is the effectiveness of their website. Websites can be an invaluable tool to converting visitors on the web into customers at your dive shop. It should be obvious that understanding what these visitors are…
Link Building For Dive Shops: Should I Buy Bulk Links If you have done even the slightest research into search engine optimization you are probably aware that a big part of increasing your pages rankings in search results is centered around back links. That is links on other sites that point to your domain. If…
In the SEO community it is quite a well known fact that search engines such as google use the average time a visitor spends on a page to help determine where that page will rank in search engine results. It only makes sense. Google, Bing, Yahoo and others want to ensure that it’s users are…
THE IMPORTANCE OF PROMOTING AN AREA AS WELL AS THE DIVING It is easy for dive company owners to forget about the bigger picture when advertising their shop and services. The dives offered in a particular area are without a doubt the main point of interest for any potential customers, and dive conditions, potential wildlife sightings and…
Are Paid Scuba Diving Directories Worth It? The internet is full of diving sites and directories and places wanting your advertising dollars. It would be impossible to do ad campaigns at every one of them. I will walk you through the process of how I advise my clients as to whether they should be advertising…
One thing I like to do on all of the websites I make for dive shops is include an easy to see link to the shops tripadvisor page. I usually do this through a widget like you can see half way down the front page on this site I made for Rangiroa Plongee and how I…
Search Engine Optimization For Dive Shops One question I always get (and understandably so) when I start a search engine optimization job for a client is, “how long until I start seeing results?” The answer to this is not the same for all dive shops and it isn’t 100% predictable. There are several things which…
The first thing that you are doing when starting a website is picking your domain name. What I always find funny about businesses of all sorts is that they pick domain names which are of very little value to them as far as searches are concerned. An example of this is with a dive shop…
I was fortunate enough to work out a deal with another dive shop this week. The dive shop is RangiroaPlongee which is located on the beautiful island of Rangiroa which is an atoll (technically) in the French Polynesian region of the South Pacific ocean. This area is best known for its shark dives which are…
What Are Your Goals When You Post On Social Media? There are a few different things you may be looking to do when you post on sites such as facebook or twitter. In terms of scuba shops I think the main goals you should have are to keep in touch with past customers and to…