How I’m Helping Independent Dive Centers Crush Corporate Competition on Google in 2025–2026 (Real Numbers, Real Dive Shops)
I keep hearing the same thing from dive-shop owners around the world:
“We’re getting killed by the dive shops who offer an inferior product than we do.” “Our website looks nice… but it gets no traffic” “We tried SEO once. It didn’t work.”
Here’s the truth: Generic SEO doesn’t work for dive centers. You need someone who speaks scuba, understands seasonal search trends, and knows exactly how travelers search for “PADI IDC in Bohol” or “best diving Hurghada.” I work specifically with dive shops around the world to get their sites found for search terms that matter.
Below is are 2 case studies of dive centers that trusted me with their Google presence. Here’s what happened.
Case Study #1: Small Couple-Run Dive Shop – Hurghada, Egypt
I Started Working With Them in February 2025 (9 months of work)
Google Search Console – Last 3 months vs same period last year
- Impressions: 197,000 ← +3,671% (5.48K → 197K)
- Clicks: 2,490 ← +2,937% (82 → 2.49K)
- Average position: 8.3 (was 45.8) → Now page 1 for nearly every money keyword in Hurghada
- Zero ad spend during this growth
A small shop that was invisible 12 months ago now gets almost 200K free impressions every 90 days.
Case Study #2: PADI IDC Center – Bohol, Philippines
A long established dive center in Bohol.
I Started With Them: October 2024 (13 months of work)
Google Search Console – Last 3 months vs same period last year
- Impressions: 154,000 ← +595% (22K → 154K)
- Clicks: 1,650 ← +205% (542 → 1.65K)
That’s an extra 1,100+ targeted visitors every 3 months coming straight from Google – people ready to book courses and fun dives.
Again: zero Google Ads spend relied on for this growth.
This isn’t luck – it’s what happens when someone who actually dives takes over your Google game.
Simple formula I used for both shops (and will use for yours):
- Made the website fast, mobile-friendly, and Google-happy
- Found the exact search terms your future customers type in
- Created the kind of dive guides, course pages, and local info that divers actually read and Google loves to rank
- Earned real links from dive magazines, blogs, and partners (no shady stuff)
- Turned their Google Business Profile into a booking machine
Result? Free traffic that keeps growing all year round – no ad budget required.
I only work with a couple of new dive centers or liveaboards at a time because I treat every client like my own shop.
Ready to stop handing bookings to other dive shops?
I offer free 15-minute intro calls. I’ll show you exactly where you rank right now and how much business you’re missing.
→ Arrange a free introductory call or just shoot me an email: jon@scubadivemarketing.com)
2026 is coming. The dive centers that own Google will win big. Let’s make sure yours is one of them.
Jon Rowe
Scuba Dive Marketing
