As part of our ongoing mission to improve dive shops online marketing efforts we have developed a quick survey that will go a long way in helping us understand dive shops current views on online marketing, where they are currently spending their marketing budgets, and what we can do to help these dive shops improve…
The other day I was doing some landscaping (tree transplanting) work around my place here in Nova Scotia, Canada. I know some people who are very knowledgeable about gardening and trees and all that type of stuff so I decided to consult them. I asked if it was ok to transplant trees in the fall…
Asking For A Photograph With Job Applications I recently read a post on a facebook group that I follow called “Dive Jobs Worldwide” where the poster was complaining and calling to action other industry professionals regarding the common practice in the diving world to ask for a photo when people are applying for a job. It…
How Much Is Your Webmaster Worth? This is a question that is obviously loaded for me as I am in the business of making money from being dive shops webmaster, but there are all too many dive shops out there who aren’t taking advantage of the opportunities that are out there online. Quite often when…
Where Should You Spend Your Advertising Dollars Online? Finding a place that is willing to take your advertising budget online is never a problem. The problem is knowing knowing which location to choose to advertise at and making sure that you received a good return for your investment. There are a few things that you…
I recently was having a conversation with a dive shop owner who is a prospective client and was asking them about their efforts so far to build their online presence. If they have ever hired an SEO firm before, how old their website is, how big their social media followings are, and how big their…
Web traffic is a funny thing. You can get loads of traffic and get no results and you can get very few visitors and get several conversions. There are a few different things that come into play with this. Please hang in there with me as I try to walk you through some of this…
Alternative Ideas To Advertise Your Dive Shop Advertising and marketing your dive shop doesn’t have to take place on billboards, newspaper ads, tv commercials, or even through SEO campaigns (however, for my sake I hope you don’t abandon these). There are all kinds of things you can do that will bring some attention to your…
One thing I dislike about the business of online marketing is that amount of garbage that is sold to honest business people who are looking to do the right thing. There is always someone who is lurking in the shadows, one google search away, that has a deal that is one better than the previous.…
Dive Shops Advertising on Facebook We all know that facebook is a great way to get traffic. If you are just consistent with your posting, have some great photos, are engaging with your audience base, and do everything right, you will get loads of free traffic. This is obviously great traffic. In the scuba diving tourism…