Where Should You Spend Your Advertising Dollars Online? Finding a place that is willing to take your advertising budget online is never a problem. The problem is knowing knowing which location to choose to advertise at and making sure that you received a good return for your investment. There are a few things that you…
I recently was having a conversation with a dive shop owner who is a prospective client and was asking them about their efforts so far to build their online presence. If they have ever hired an SEO firm before, how old their website is, how big their social media followings are, and how big their…
Web traffic is a funny thing. You can get loads of traffic and get no results and you can get very few visitors and get several conversions. There are a few different things that come into play with this. Please hang in there with me as I try to walk you through some of this…
Alternative Ideas To Advertise Your Dive Shop Advertising and marketing your dive shop doesn’t have to take place on billboards, newspaper ads, tv commercials, or even through SEO campaigns (however, for my sake I hope you don’t abandon these). There are all kinds of things you can do that will bring some attention to your…
One thing I dislike about the business of online marketing is that amount of garbage that is sold to honest business people who are looking to do the right thing. There is always someone who is lurking in the shadows, one google search away, that has a deal that is one better than the previous.…
Dive Shops Advertising on Facebook We all know that facebook is a great way to get traffic. If you are just consistent with your posting, have some great photos, are engaging with your audience base, and do everything right, you will get loads of free traffic. This is obviously great traffic. In the scuba diving tourism…
Analyzing The Traffic To Your Scuba Diving Website Something that scuba shops tend to overlook when they are reviewing their business is the effectiveness of their website. Websites can be an invaluable tool to converting visitors on the web into customers at your dive shop. It should be obvious that understanding what these visitors are…
Link Building For Dive Shops: Should I Buy Bulk Links If you have done even the slightest research into search engine optimization you are probably aware that a big part of increasing your pages rankings in search results is centered around back links. That is links on other sites that point to your domain. If…
In the SEO community it is quite a well known fact that search engines such as google use the average time a visitor spends on a page to help determine where that page will rank in search engine results. It only makes sense. Google, Bing, Yahoo and others want to ensure that it’s users are…
THE IMPORTANCE OF PROMOTING AN AREA AS WELL AS THE DIVING It is easy for dive company owners to forget about the bigger picture when advertising their shop and services. The dives offered in a particular area are without a doubt the main point of interest for any potential customers, and dive conditions, potential wildlife sightings and…