Common Myths About WordPress

Some Common Myths Surrounding WordPress When handling requests from potential customers I always get the same request. The customer wants a custom website. They want everything customized for their business and their business only. When I inform customers that I use wordpress to make almost every single one of my sites I quite often get…

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Are You Getting the Most Out Of Your Facebook Ads?

Facebook Ads for Dive Shops Facebook groups are something that a lot of scuba dive shops understand is very important for improving their business, staying in touch with customers, increasing sales, increasing the value of their business, encouraging their customers to leave reviews on sites such as TripAdvisor, and more. Facebook is an incredibly useful…

Scuba Marketing Survey

As part of our ongoing mission to improve dive shops online marketing efforts we have developed a quick survey that will go a long way in helping us understand dive shops current views on online marketing, where they are currently spending their marketing budgets, and what we can do to help these dive shops improve…

Scuba Hiring Techniques | Are Looks Important?

Asking For A Photograph With Job Applications I recently read a post on a facebook group that I follow called “Dive Jobs Worldwide” where the poster was complaining and calling to action other industry professionals regarding the common practice in the diving world to ask for a photo when people are applying for a job. It…

How Much Is A Good Webmaster Worth?

How Much Is Your Webmaster Worth? This is a question that is obviously loaded for me as I am in the business of making money from being dive shops webmaster, but there are all too many dive shops out there who aren’t taking advantage of the opportunities that are out there online. Quite often when…

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Are You Building A List?

I recently was having a conversation with a dive shop owner who is a prospective client and was asking them about their efforts so far to build their online presence. If they have ever hired an SEO firm before, how old their website is, how big their social media followings are, and how big their…