Frequently Asked Questions

We work with businesses right across the dive industry — dive shops and retailers, dive centers, resorts and tour operators, liveaboards, and independent instructors. If your business revolves around diving, we can help.

We're based in Nova Scotia, Canada, but we work with dive businesses all over the world, remotely. Location is no barrier — many of our clients are on the other side of the planet.

We're actual divers — our founder is a PADI Divemaster who's worked in the industry, from a dive shop in Costa Rica to managing dozens of scuba websites today. We understand how a dive business really runs, we hold a huge library of professional scuba imagery your site can use, and our connections across the dive industry make things like link building far easier than a generic agency could ever manage. You won't waste time explaining your world to us.

Just get in touch for a free, no-pressure marketing review. Tell us about your business and your goals, and we'll give you an honest take on how we can help — usually within one business day.

It depends on what you need. You can work with us by the hour at $40/hour, or we'll quote a fixed price for the whole project up front. Get in touch and we'll give you an honest estimate for your specific site.

Absolutely — it's one of our specialties. We've built stores carrying thousands of scuba products, and we handle the tricky parts like sourcing manufacturer photos, pricing, and descriptions. We can even keep your cloud point-of-sale pricing in sync.

We hold a vast library of professional scuba and underwater imagery, and your site gets to use it — no expensive stock licensing or blurry phone shots. It's one of the perks of having divers build your site.

Yes. Every site we build is fast, modern, and works beautifully on phones, tablets, and desktops. We also tweak and update our sites regularly, so yours never goes stale.

Yes — we offer fast, fully-managed hosting from $20/month. We handle updates, backups, and security, so your site stays online and quick and you never have to touch a server.

Either works. We're happy to repair, update, or improve your current website, or build you a brand-new one if that's the better route. We'll tell you honestly which makes more sense for you.

Our standard SEO package is $500/month and includes 12 new articles every month — 8 published on your site and 4 on other scuba and travel sites that link back to you — plus monthly progress reports. It's month to month with no contract, and we also offer custom packages.

Ours are genuine, editorial links — not spam. Because we manage dozens of scuba sites and have real connections across the dive industry, we place quality articles on relevant dive and travel sites that link back to you. For example, a landlocked dive shop is happy to publish a great article about diving in Fiji or Costa Rica that links to a destination resort we work with — real content, real relevance, and exactly the kind of links Google rewards. Learn more on our link building page.

SEO is a long game. Most dive shops start seeing real results within 3 to 6 months, and it keeps compounding from there. Anyone promising instant rankings isn't being straight with you.

Yes. More divers are asking AI tools like ChatGPT and Google's AI for recommendations, and we build your site and content to be clear, structured, and easy to cite — so you're part of those answers. We've written a full guide to it on our blog.

We keep it flexible. Work with us by the hour at $40/hour, or at a fixed project rate if you'd rather know the total up front — plus hosting from $20/month. Use us as much or as little as you like; there are no bloated retainers.

No. Everything we do is month to month, with no lock-in. We'd rather earn your business every month than tie you into a contract you can't leave.

Our prices are in US dollars (USD).

We usually reply within one business day, and often much sooner. You'll hear back from a real diver, not a call center.