A New Way To Market Your Dive Shop: Apps
Part of being involved in the marketing world is that you always have to have an eye out for the new up and coming things that could be a game changer in the niche you are in. Apps are something I have seen taking over all kinds of industries. I am constantly looking at my Google Analytic reports for the sites I manage and viewing what browsers, devices, etc are viewing the pages I make. The change has been significant in the past few years with an awfully large percentage now visiting pages on the web via phones or tablets. When you figure that these phones and tablets are made up of all kinds of Apps, it makes perfect sense to begin marketing via apps when they are something that your market might use.
In the scuba diving industry I hadn’t really found any “great” apps that did all of the things I was looking for. I had used a few that kept track of dives logs, some that shared dive articles, and some that identified underwater species. Some of the features were good and I used them for short periods of time, but I had never really found that one App that I thought was going to fill the void and provide real value to me as a diver. Then the other day I happened to be contacted by the creator of DiveFlagApp.com. He walked me through some of the features of the App and asked if I had any dive centers that would benefit from it. I created an account (which was completely free), and began exploring. What a tool. The App has all kinds of really cool features that make it by far the most interesting Scuba App that I have found to date. You can locate dive centers, read reviews, find dive buddies, brush up on scuba skills, log your dives, and they have even introduced a underwater photography tutor tool. It’s incredible. The “Dive Buddy” tool is what I have been most impressed with so far as I live in a small rural town in Nova Scotia and don’t have many friends that dive. Since I have gotten this App I have been able to find and reach out to people I never would have met in other parts of my province and hopefully we will get out diving much more often because of this.
As a dive shop owner you owe it to yourself and your business to begin exploring the app world for the diving industry and I would suggest DiveFlagApp (download app via this link) as a great starting place. List your dive shop, post a few specials, and reap the benefits of a new way to market your dive center to visitors from all around the globe.